

"It turns out that if we can only earn money by releasing new products, there’s a very powerful internal incentive to only do that," says the CEO of Topaz Labs. Instead, they kept releasing new products and as a result, they ended up with several different products that did similar things, which caused confusion about which tool to use. In a statement shared by a Reddit user, the CEO of Topaz Labs has said that the company wasn't focusing on improving existing products as much as they wanted to.
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"Although it started out with good intentions, our free upgrade policy ultimately prevented us from delivering the best possible products to you," says the CEO of Topaz Labs.

Products under the Topaz Labs umbrella include DeNoise AI, Sharpen AI, Gigapixel AI and Mask AI and even though the company liked the fact that they were giving upgrades to these products for free, instead of charging for every little thing, they've now realised it's just not feasible. Choose used and get affordable access to kit that doesn’t cost the earth. Every month, visual storytellers sell more than 20,000 cameras and lenses to MPB. MPB puts photo and video kit into more hands, more sustainably.
